WHITE GLOVE SERVICE CASE STUDY
Kia Croom Fundraising & Philanthropy
Strategic Digital Infrastructure for a Multi-Venture Philanthropic Leader
| CLIENT PROFILE Kia Croom is a 25-year frontline fundraising veteran who has raised over $1 billion for nonprofits advancing justice and equity across the globe. Named an Equity Champion by the Chronicle of Philanthropy in 2022, she is also a nationally published journalist, founder of the Black Fundraisers’ Podcast, and principal of multiple ventures including Kia Croom Fundraising & Philanthropy, Inc. and Itutu Apothecary & Tea Room. |
Executive Summary
When you’ve raised over $1 billion for social justice causes and built a career advising some of the nation’s most impactful nonprofit organizations, you understand the difference between tactical solutions and strategic infrastructure. Kia Croom needed a partner who could match her level of sophistication—someone who understood that building a fractional fundraising practice, a thought leadership platform, and an artisanal wellness venture simultaneously requires systems designed for complexity, not just convenience.
Through the EM2-BOS White Glove Service, Ethos Media Marketing & Consulting delivered precisely that: a comprehensive digital infrastructure supporting multiple business entities, unified under a strategic vision for scalability and growth.
The Challenge: Multiple Ventures, One Vision
Kia Croom’s entrepreneurial portfolio spans multiple distinct but interconnected ventures. Kia Croom Fundraising & Philanthropy, Inc. serves as her primary consulting practice, providing fractional fundraising executive services to nonprofits advancing equity and justice. The Black Fundraisers’ Podcast and her speaking engagements establish her as a thought leader in philanthropic circles. Itutu Apothecary & Tea Room represents her passion for folk herbalism and wellness, connecting to communities in an entirely different way.
Managing these ventures required juggling multiple systems, platforms, and processes. The operational complexity threatened to overshadow the strategic work that drives real impact.
“I am a consumer of various digital infrastructure products that have really streamlined the way my employees and I conduct our day-to-day tasks—from email marketing to documenting our constituent interactions to streamlining the way that my clients can schedule meetings with me. Sounds like a really simple thing, but requires that infrastructure in order to manage the chaos.”
The Solution: EM2-BOS White Glove Service
The White Glove Service represents the highest tier of EM2-BOS implementation—a fully managed, strategically guided digital transformation designed for sophisticated entrepreneurs who need more than software. They need a thought partner who understands the nuances of building multiple businesses while maintaining operational excellence.
What White Glove Service Includes
| Component | What We Delivered |
| Strategic Consultation | Deep-dive discovery sessions mapping business goals across all ventures, identifying integration opportunities and efficiency gains |
| Multi-Business CRM | Unified constituent management system with segmented pipelines for fundraising clients, speaking engagements, podcast guests, and wellness customers |
| Email Marketing Hub | Branded email campaigns, automated sequences, and newsletter systems tailored to each venture’s unique audience and voice |
| Scheduling Infrastructure | Intelligent booking systems with custom intake forms, automated confirmations, and calendar integration across platforms |
| Content Distribution | Strategic content amplification via Catalyst Pro to establish and reinforce thought leadership across philanthropic media channels |
| Ongoing Partnership | Continuous strategic guidance, system optimization, and proactive recommendations as businesses evolve |
Beyond Technology: The Thought Partnership
What distinguishes White Glove Service from standard software implementation is the depth of strategic partnership. For a client like Kia Croom—whose work involves advising C-suite nonprofit executives on million-dollar fundraising strategies—surface-level support simply wouldn’t suffice.
“Ethos Media and Marketing has just been incredible. The products are stellar, but not only that, the thought partnership that I’ve benefited from has been really, really incredible, especially in this season where I’ve really been building my businesses and setting the stage for scalability and growth.”
This partnership approach means understanding not just what systems a client needs today, but anticipating where their business trajectory will take them tomorrow. It means providing guidance that extends beyond the technical into the strategic—the kind of counsel that helps shape business decisions, not just execute them.
The White Glove Approach
- Listen First: Understanding the unique demands of managing a billion-dollar fundraising legacy while launching new ventures
- Design Strategically: Creating systems that support multiple business models under one operational umbrella
- Implement Thoroughly: Building infrastructure with the sophistication required for high-level professional services
- Partner Continuously: Remaining engaged as a strategic resource, not disappearing after implementation
The Results
With EM2-BOS White Glove Service in place, Kia Croom and her team now operate with the kind of streamlined efficiency that allows them to focus on what matters most: driving transformational change in the philanthropic sector.
Key Outcomes
- Unified Operations: Multiple ventures managed through integrated systems, eliminating redundancy and reducing administrative burden
- Constituent Intelligence: Complete visibility into relationships across all business entities, enabling more personalized engagement
- Automated Workflows: Routine tasks handled systematically, freeing capacity for high-value strategic work
- Scalable Foundation: Infrastructure positioned to support continued expansion without operational breakdown
- Team Empowerment: Employees equipped with tools that streamline day-to-day tasks and enhance productivity
| CLIENT ENDORSEMENT “The way that J Marcus himself has leaned in to help me build my digital infrastructure for not just one business, but a couple of businesses, has been invaluable… I highly recommend Ethos Media and Marketing and encourage you to consider working with them to level up your infrastructure or to just get some really, really great and engaging content.” — Kia Croom, Fractional Fundraising Executive & Founder |
Is White Glove Service Right For You?
The EM2-BOS White Glove Service is designed for entrepreneurs and executives who recognize that digital infrastructure isn’t just about technology—it’s about building the operational foundation for sustainable growth. This service is ideal for:
- Multi-venture entrepreneurs managing multiple business entities or revenue streams
- Professional service providers whose reputation depends on operational excellence
- Thought leaders building platforms that require sophisticated content and engagement systems
- Executives transitioning to consulting who need enterprise-level infrastructure for their practice
- Leaders preparing for scale who understand that systems must precede sustainable growth
Begin Your White Glove Experience
The EM2-BOS White Glove Service combines enterprise-level digital infrastructure with the strategic partnership that sophisticated entrepreneurs deserve. If you’re ready to build the operational foundation for your next phase of growth, we’re ready to listen.
Contact Ethos Media Marketing & Consulting
- Website: www.em2-bos.com
- Email: info@ethosm2.com
- Schedule a Discovery Call: Let’s explore how White Glove Service can transform your operations
